ROX 1 2025 Price in KSA, Images, Reviews & Specs

The ROX 01 is the flagship SUV from ROX Motor, developed as a premium, all-electric mid-size SUV with futuristic styling and intelligent technology. Positioned as the brand’s halo product, the 2025 ROX 01 in KSA is aimed at drivers who want the boldness of an EV with the comfort and space of a luxury SUV. With a unique design language and strong tech credentials, the ROX 01 combines sustainability with presence. In Saudi Arabia, ROX vehicles—including the ROX 01—are officially distributed and serviced by the Laith Al Obaidi Group, marking the brand’s formal entry into the KSA’s electric vehicle segment.

ROX 01 Performance

The ROX 01 is built on a dedicated EV platform. It is expected to offer dual electric motors delivering all-wheel drive and producing 469 horsepower and 740 Nm of torque. Acceleration is brisk, taking the SUV from 0 to 100 km/h in 5.5 seconds, depending on the final KSA-spec trim.

Equipped with a high-capacity battery pack, the ROX 01 offers an estimated range of 500–550 km on a single charge under real-world mixed driving conditions. The SUV supports fast charging, allowing it to reach 80% charge in about 30–40 minutes, making it well-suited for long-distance travel across KSA.

Advanced driving modes and regenerative braking systems provide a tailored driving experience, whether in urban traffic or on the highway. The powertrain’s quiet operation and smooth delivery make the ROX 01 both refined and responsive—an ideal combination for tech-forward drivers in KSA.

ROX 01 Exterior

The ROX 01 exterior design is futuristic and striking. Its sculpted profile features a clean, aerodynamic shape with sharp LED lighting at the front and rear, a closed-off grille, flush door handles, and coupe-like lines that add to its visual impact. The vehicle looks confident and tech-forward with a wide rear stance, panoramic glass roof, bold shoulder lines, and prominent light bar.

Alloy wheels up to 21 inches in size, dual-tone paint options, roof-mounted spoilers, and high ground clearance give it the presence of a premium SUV while remaining energy-efficient. The ROX 01’s design balances minimalism with ruggedness, suited to urban streets and luxury-focused environments.

ROX 01 Interior

The ROX 01 offers a premium, minimalistic interior filled with soft-touch surfaces, sustainable materials, and advanced digital integration. The cabin is spacious, with generous legroom for both rows and a flat floor that enhances comfort for all passengers. The dashboard features a continuous digital display that combines the driver instrument cluster, infotainment controls, and front passenger display.

Touch-sensitive climate and audio controls are integrated into a floating centre console, and ambient lighting creates a relaxing and upscale atmosphere. Upholstery options include vegan leather and recycled eco-materials, while features like heated and ventilated seats, panoramic sunroof, and multi-zone climate control add to the premium feel. Cargo space is flexible, with a front trunk (frunk) and foldable rear seats for expanded practicality.

ROX 01 Technology

The ROX 01 is equipped with a high-tech suite of infotainment and safety features. Its infotainment system wirelessly supports Apple CarPlay and Android Auto, voice recognition with Arabic language support, real-time navigation with traffic updates, and over-the-air software updates. Driver personalisation settings, intelligent system responses, and app-based remote vehicle controls make the ROX 01 more like a smart device than a traditional SUV.

Safety and driver assistance features include a Level 2+ semi-autonomous driving system, adaptive cruise control, lane keeping assist, blind spot monitoring, forward collision warning with emergency braking, and a 360-degree camera system. A head-up display and digital rearview mirror provide real-time visual aids for confident driving.

ROX 01 Maintenance and Reliability

Being fully electric, the ROX 01 offers a simplified maintenance experience. There are no oil changes, engine filters, or exhaust components. Routine service is limited to battery checks, software updates, tire rotation, and brake inspections.

The Laith Al Obaidi Group provides comprehensive after-sales support for ROX vehicles in Saudi Arabia. Its growing network of showrooms and service centres is located across Riyadh and will soon expand to Jeddah, Dammam, and other key cities. The ROX 01 has a standard warranty. Owners will also benefit from mobile service support, roadside assistance, and maintenance scheduling via a dedicated app platform.

ROX 01 Comparison

The ROX 01 competes with premium mid-size electric SUVs like the Tesla Model Y, BMW iX3, Hyundai IONIQ 5, and Volvo EX40. What sets the ROX 01 apart is its distinctive styling, tech-saturated cabin, and value-rich proposition. It delivers many of the same advanced features found in more expensive rivals, while maintaining a price point that’s expected to be more accessible in the KSA market.

Compared to the Model Y, the ROX 01 offers a more distinctive design and luxurious interior experience. Compared to the IONIQ 5, it provides more aggressive styling and a stronger visual identity while still maintaining long range and fast charging.