ROX 2025 New Car Models Prices & Pictures in KSA

Introduction

ROX Motor, a rising name in premium electric off-road vehicles, is making waves across the global automotive industry. Founded in 2023 with a vision to deliver intelligent, rugged, and future-ready mobility, ROX Motor is part of the larger automotive innovation wave emerging from China. With a strong focus on integrating advanced technologies, all-terrain capability, and user-centric design, ROX is positioning itself as a next-generation player in the luxury EV space.

In Saudi Arabia, ROX made its official debut through a strategic partnership with Laith Al Obaidi Group, a renowned automotive distributor with regional experience. The launch was announced during the LEAP exhibition in Riyadh, where ROX unveiled its flagship luxury electric SUV, the ROX 01, explicitly customised for KSA conditions. With this entry, ROX cars in KSA are set to appeal to customers seeking cutting-edge EVs capable of handling both city life and KSA’s rugged landscapes.

Popular ROX Cars in KSA

Leading the ROX lineup in KSA is the ROX 01, an all-electric luxury SUV designed to combine powerful performance with premium comfort and intelligence. Built for all-terrain versatility, the ROX 01 is a serious contender in both the EV and off-road SUV segments.

The ROX 01's local customisation makes it especially appealing in the KSA market. The vehicle has a high-capacity cooling system adapted to KSA’s desert heat. It also features UV-blocking bright electric sunshades, Arabic voice command integration, and multi-zone climate control, addressing customers' needs in Riyadh, Jeddah, and across KSA’s vast and diverse terrain.

The ROX 01 is expected to be the cornerstone of ROX Motor’s lineup in Saudi Arabia. As part of its long-term regional strategy, ROX Motor plans to introduce future models, including pickups, crossovers, and urban mobility EVs.

ROX Showrooms in the KSA

ROX Motor’s operations in Saudi Arabia are managed through its exclusive partnership with the Laith Al Obaidi Group, which was appointed as the official distributor in December 2024. This partnership provides ROX with a solid foundation for national expansion, leveraging Al Obaidi’s extensive experience in the automotive distribution sector.

The brand’s first ROX showroom in KSA is located in the An Nasim district of Riyadh, offering an immersive experience for customers. A flagship showroom on Khurais Road in Riyadh is also under development and is expected to open later in 2025, serving as the main hub for ROX’s retail and service operations.

Customers can expect a premium experience at ROX showrooms, with services including:

• Personalised vehicle consultations
• Digital vehicle configuration
• EV education and test drives
• On-site financing and warranty support
• Maintenance scheduling and parts availability

Future plans include expanding ROX's retail network into Jeddah and Dammam, enhancing accessibility for customers throughout KSA.

Performance and Technology

ROX cars in KSA, starting with the ROX 01, showcase exceptional performance, thanks to a dual-motor all-wheel drive platform that delivers unmatched torque and responsiveness. With a 0–100 km/h acceleration time of under 4 seconds, the ROX 01 competes with the top-tier electric SUVs on the market while offering superior off-road flexibility.

The electric powertrain is paired with a next-gen battery system offering up to 800 km of range and fast-charging capability that allows for 80% charge in under 30 minutes. The battery pack is optimised for extreme heat and includes thermal management technologies that are particularly useful for Saudi Arabia’s high-temperature environments.

Technology-wise, ROX vehicles come equipped with an AI-powered digital cockpit with a multilingual virtual assistant, OTA (over-the-air) software updates, autonomous driving capabilities (Level 2+), and integrated route planning that accounts for EV range and terrain. The infotainment system supports Arabic interfaces, and the immersive audio setup has been tuned for a luxury listening experience.

Safety features include multiple collision avoidance systems, smart airbag deployment, adaptive headlights, and 360-degree environmental awareness using LIDAR and cameras.

ROX Car Prices in KSA