The Peugeot 301 is a compact sedan designed to offer practicality, affordability, and comfort, tailored explicitly for markets like Saudi Arabia, where buyers prioritize reliability and space at a reasonable price. Introduced to the KSA market in 2013, the 301 quickly gained popularity among families, young professionals, and fleet users. With its simple yet modern design and spacious interior, the 301 remained on sale until 2020, providing strong value in the compact sedan segment.
The Peugeot 301 in KAS was typically powered by a 1.6-liter four-cylinder petrol engine producing around 115 horsepower and 150 Nm of torque. This engine was paired with either a 5-speed manual or a 4-speed automatic transmission, sending power to the front wheels. The 301 was engineered for fuel efficiency and smooth driving rather than high performance, delivering a stable and comfortable ride suited to both city driving and highway cruising. Its suspension was tuned for comfort, effectively absorbing road imperfections.
The Peugeot 301 features a clean and practical exterior design with understated elegance. The front end showcases a bold grille with the Peugeot lion badge, flanked by sleek headlights and a simple yet strong bumper. The side profile is streamlined, featuring smooth lines and subtle contours, which give it a modern and aerodynamic appearance. The rear is straightforward, featuring wide taillights and a well-proportioned trunk. Higher trims offered alloy wheels, chrome accents, and front fog lights, enhancing the vehicle's visual appeal without compromising its practicality.
Inside, the Peugeot 301 offers one of the most spacious cabins in its class. It comfortably seats five adults, with impressive legroom and headroom, particularly for rear passengers. The dashboard is functional and straightforward, featuring durable materials designed for everyday use. The seating is supportive, with fabric upholstery standard and optional leather in higher trims. The trunk is spacious for a compact sedan, offering ample room for luggage or groceries, and the rear seats can be folded down to expand storage when needed. Features include manual or automatic air conditioning, power windows, keyless entry, and an infotainment system with Bluetooth, USB, and AUX connectivity.
The Peugeot 301 delivers excellent fuel efficiency, averaging around 15.1 km/l. Its efficient engine and lightweight design make it an economical choice for daily commuting and long-distance travel, keeping running costs low.
The 301 comes equipped with practical technology for safety and convenience. Standard features include ABS, electronic brake-force distribution (EBD), stability control, rear parking sensors, and front airbags. Higher trims offer cruise control, a touchscreen infotainment system with smartphone connectivity, steering wheel-mounted controls, and rearview cameras, enhancing both comfort and safety for drivers and passengers.
In KSA, the Peugeot 301 was offered in a variety of classic and modern colors, including white, silver, black, grey, dark blue, and brown. These colors complemented its sleek yet practical design, making it appealing to a wide range of customers.
In the KSA used car market, the Peugeot 301 competes with models like the Toyota Yaris Sedan, Nissan Sunny, and Hyundai Accent. While it may not match the resale value of Japanese rivals, the 301 stands out for offering excellent interior space, fuel efficiency, and European styling at an affordable price. It remains a solid choice for buyers seeking a dependable and economical compact sedan.
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