Introduction
Founded in January 2014 as a subsidiary of Chery, Kaiyi Auto (凯翼) is headquartered in Yibin, China. The brand initially launched as Cowin Auto and underwent a strategic rebranding in 2022 to become Kaiyi, signaling a bold move toward contemporary automotive design and global expansion. Created with the vision of serving young, urban, tech-oriented buyers, Kaiyi combines affordability, performance, and technology.
Since 2022, the brand has aggressively expanded to over 30 countries, including key markets across the Middle East and the Gulf, with notable debuts in the Kingdom of Saudi Arabia and other regions. Kaiyi cars in KSA are positioned as smart, budget-friendly alternatives to established makes, catering to a rising demand for feature-rich yet economical vehicles in both urban and suburban KSA environments.
Popular Kaiyi Cars in KSA
Kaiyi's lineup in Saudi Arabia is tailored to meet the region’s diverse driving needs—from compact urban commuting to family-ready SUVs. These standout models are quickly gaining popularity:
Kaiyi X7
A mid-size SUV designed for space, comfort, and power, the X7 is available with turbocharged petrol engines. It comes in 5- or 7-seater options, making it ideal for families. Features include a 12.8-inch touchscreen, a complete digital instrument cluster, a panoramic sunroof, and advanced driver-assistance systems such as adaptive cruise control and lane-keep assist.
Kaiyi X3 Pro
A premium variant of the X3 series, this subcompact SUV is powered by a 1.6L turbocharged engine. It features a sleek exterior, chrome accents, and interior upgrades, including a 10.25-inch infotainment screen with Apple CarPlay and Android Auto. Its elevated ground clearance and responsive handling make it well-suited for both city roads and light off-roading.
Kaiyi X3
The base model of the X3 is a budget-friendly subcompact SUV that doesn’t compromise on style or comfort. Sharing the same engine as the X3 Pro, it delivers solid fuel economy and a smooth ride. With essential safety features and a practical layout, it appeals to young drivers and small families looking for a value-packed daily driver.
Kaiyi E5
A stylish, compact sedan powered by a turbo engine, the E5 combines sport-inspired design with comfort. It features LED lighting, a digital cockpit, and spacious rear seating. With its balanced driving dynamics and affordability, it is a compelling choice for commuters.
Kaiyi Showrooms in the KSA
Kaiyi cars in KSA are distributed by Taajeer Group and Motor Souq, with a presence in key cities including:
- Riyadh
- Jeddah
- Makkah
- Madinah
- Jazan
- Taif
- Dammam
These showrooms display the full Kaiyi lineup and provide test-drive opportunities along with flexible financing options. Taajeer supports the brand with a strong after-sales infrastructure that boosts confidence in the growing Kaiyi presence across KSA.
Performance and Technology
Kaiyi cars are engineered to meet modern expectations in performance and technology. Powertrain options include turbocharged petrol engines across SUV and sedan models. Notably, the X7 also comes with a plug-in hybrid version, offering a 180 km pure-electric range.
On the safety front, Kaiyi incorporates driver-assistance features ranging from entry-level systems to Level 2 ADAS, including lane-keeping and autonomous parking, which are essential for both highway and urban driving. In terms of connectivity, Kaiyi models are equipped with large infotainment screens, full smartphone integration, and digital instrument clusters, all of which are becoming standard in the lineup.
Their innovation in EVs is reflected in the Shiyue e-Qute, which is powered by a Chinese-designed electric drivetrain capable of up to 301 km range and offers multi-motor configurations.
Feedback from drivers in the region highlights Kaiyi’s value for money, comfort in handling, and feature-rich interiors. Although long-term reliability remains to be observed due to the brand's recent launch in KSA, initial impressions are promising.
Kaiyi Car Prices in KSA
Model |
Ex-Factory Price |
Kaiyi X7
|
SAR 82,000 - 88,000
|
Kaiyi X3 Pro
|
SAR 90,000
|