Charging into Germany, Chinese electric vehicle brand Zeekr has officially begun sales in Europe’s largest car market. Marking a major milestone in its global expansion plan. Owned by China’s Geely Group and positioned in the premium EV segment, Zeekr is introducing three models with competitive pricing and strong appeal for both individual buyers and corporate fleets.
Zeekr Enters German Market With Three Models
Zeekr’s debut in Germany started on December 1, 2025, when the company opened orders for its first wave of electric vehicles, with deliveries slated to begin in early 2026. The rollout includes the Zeekr X compact SUV, the Zeekr 7X mid-size SUV, and the flagship Zeekr 001 shooting brake. All are designed to attract premium buyers with advanced technology and competitive pricing that undercuts some established rivals.
Entry prices begin at about €37,990 for the Zeekr X, with the 7X priced around €54,990 and the 001 starting near €59,990. These figures offer a compelling alternative to traditional high-end EVs from European brands. Helping Zeekr carve out initial traction in a market long dominated by local automakers.
Broad Customer Focus, From Buyers to Fleets
Zeekr isn’t just targeting individual consumers. The company’s strategy in Germany also strongly focuses on corporate and fleet customers. Including medium-sized enterprises, large corporate fleets, and major rental companies. Zeekr Europe CEO Lothar Schupet said that interest has been “enormous.” Several DAX-listed firms and large leasing companies have already expressed strong demand for the brand’s electric vehicles.
This mixed approach could help Zeekr build volume quickly in Germany, leveraging fleet placements to generate early sales and support future growth. Partnerships with financial and leasing firms further underline Zeekr’s strategic emphasis on corporate customers as a core part of its market entry.
Zeekr’s Service Network and Expansion Plans
To support its launch, Zeekr is establishing an initial service network throughout Germany. The plan calls for about 40 certified service centers to be operational at kickoff, with preparations underway to expand to 100 locations by mid‑2026. These facilities will handle maintenance, repairs, spare parts, and test drives. All designed to enhance the ownership experience and reassure buyers in a new market.
This infrastructure investment demonstrates Zeekr’s commitment to a sustainable presence in Germany. Helping it avoid the typical pitfalls faced by emerging EV brands entering competitive foreign markets.
What This Means for the EV Landscape
Zeekr’s launch in Germany is more than just another market entry. As a premium EV brand offering high technology at aggressive pricing, it aims to challenge established European and U.S. automakers at the core of their home turf. The brand’s early focus on fleet operators, competitive standard features, and warranty benefits is intended to build both volume and long-term visibility.
Conclusion
Early demand for Zeekr in Germany is reportedly strong, and expansion plans are moving forward. The debut could signal a broader shift in the electric vehicle landscape. Where new players with scalable technology and flexible sales models can thrive alongside legacy manufacturers.
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