Abdul Latif Jameel Motors, Toyota’s authorized distributor in Saudi Arabia, is bringing back its popular Toyota off-road experience. Now, with the second season of “The Desert Bears Witness to Us.”
This exciting event takes place every weekend in Riyadh, Jeddah, and Dammam, offering a unique off-road driving experience for car enthusiasts and families.
Toyota’s Off-Road Experience Across Saudi Arabia
“The Desert Bears Witness to Us” offers adventure lovers a chance to experience Toyota’s off-road vehicles firsthand. The event began in Riyadh and moved to Jeddah, with the final stop in Dammam on January 16, 17, 23, and 24. Participants will test Toyota’s vehicles, such as the Land Cruiser, across the desert landscape, showcasing how they handle tough terrain.
This hands-on event is perfect for off-road enthusiasts. Providing a real-world opportunity to experience Toyota’s renowned durability in the Kingdom’s challenging environment.
A Successful First Season and Bigger Expectations for 2026
The first season of “The Desert Bears Witness to Us” attracted over 4,500 participants and 10,000 visitors. This year, Abdul Latif Jameel Motors expects a 20% increase in attendance, thanks to improved driving routes and additional family-friendly entertainment.
Guests can make more informed decisions about their vehicle purchase based on real-world experiences, making this event more than just a chance to test a vehicle. It’s an opportunity to connect with the Toyota brand.
“Following the strong response to the inaugural season, the return of this off-road experience allows us to continue engaging our guests in an authentic and exciting way,” said Shahad Nassier, Managing Director of Marketing Communications at Abdul Latif Jameel Motors.
“In this second edition, we have further refined the driving routes and elevated the overall experience to better serve our guests and their families.”
The Land Cruiser HEV Max: The Star of the Show
The highlight of this year’s event is the Toyota Land Cruiser HEV Max. Combining immense power with remarkable fuel efficiency, this hybrid vehicle is designed for tough desert conditions.
Visitors can test its performance and enjoy the combination of strength and fuel economy that makes the Land Cruiser HEV Max perfect for both adventure and everyday driving. This vehicle’s capabilities are a testament to Toyota’s commitment to innovation and reliability.
Fun for the Whole Family
The event isn’t just for car enthusiasts; it also offers entertainment for all ages. Children can participate in interactive games teaching traffic safety, while musical performances add to the atmosphere.
Photography areas allow visitors to capture memories with Toyota’s legendary cars, and a hospitality corner serves traditional Saudi coffee, reflecting the brand’s commitment to Saudi hospitality.
Registration and Event Details
Those interested in attending can register through Abdul Latif Jameel Motors’ official social media channels. The event will take place in Dammam on January 16, 17, 23, and 24, offering more opportunities to join in the adventure. For exact locations and further details, check the official registration platforms.
Conclusion
“The Desert Bears Witness to Us” event is more than just an off-road driving experience. It’s a celebration of Toyota’s connection to Saudi Arabia’s adventurous spirit. Don’t miss this opportunity to experience Toyota’s vehicles and create unforgettable memories before the event wraps up on January 24, 2026.
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