Founded in the late 1990s as a joint venture with Mercedes-Benz, Smart Automobile has become a pioneer in compact, stylish, and environmentally conscious vehicles. Today, Smart is redefining itself as a premium electric mobility brand, focusing on innovative design, advanced technology, and sustainable solutions tailored for modern urban lifestyles. With its expanding global presence, Smart continues to set new benchmarks in intelligent, future-ready mobility.
Smart has officially announced its entry into the Saudi Arabian market through a landmark partnership with Juffali Automotive Company, a trusted name with over 60 years of experience representing Mercedes-Benz in the Kingdom. The agreement was signed during the Chengdu Motor Show, marking a key milestone in Smart’s global expansion journey.
With this move, Smart strengthens its international presence to 39 markets worldwide, spanning China, Europe, the Middle East, Southeast Asia, South Asia, Oceania, Latin America, and Africa.
A Bold Step Into the Kingdom’s Growing EV Market
Commenting on the expansion, Mandy Zhang, Global CMO of Smart, expressed her excitement:
“There’s always something exhilarating about launching in a new market. Saudi Arabia is not only an economic powerhouse but also a nation rapidly embracing sustainable mobility. Our ‘open your mind’ philosophy aligns perfectly with this transition, and through our partnership with Juffali, we’re eager to introduce Saudi consumers to Smart’s blend of premium design and intelligent urban mobility.”
Echoing this sentiment, Chenghez Khan, CEO of Juffali Automotive Company, highlighted the significance of this collaboration:
“Bringing Smart into the Saudi market is an exciting addition to our automotive portfolio. These vehicles deliver exactly what Saudi customers are looking for – cutting-edge technology combined with stylish, urban-friendly mobility. We’re looking forward to showcasing Smart across our showroom network and offering customers mobility solutions that truly look to the future.”
Premium Design Meets Sustainable Mobility in Saudi Arabia
Saudi Arabia presents a fertile ground for electric mobility, with a strong consumer preference for German automotive craftsmanship and a growing demand for sustainable transportation solutions. This makes it an ideal launchpad for Smart’s premium EV lineup.
The first models to arrive will be the Smart #1, a sleek compact SUV, and the Smart #3, a sporty coupé-style SUV. Both are set to debut at Juffali showrooms in Riyadh, Jeddah, and Dammam by 2026, giving Saudi drivers access to next-generation electric mobility solutions designed for modern urban lifestyles.
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