Saudi Arabia is stepping into the sustainable mobility arena with a new electric golf cart assembly project. This project will blend local leadership and regional manufacturing expertise. Samara Land Transportation Services Company, a subsidiary of Alturki Holding, has launched a joint venture with Raya Holding to create a dedicated facility for assembling electric golf carts in the Kingdom.
This initiative marks a meaningful stride toward industrial localization and innovative transportation solutions under Saudi Vision 2030.
A Strategic Partnership for Sustainable Mobility
The new joint venture pairs Samara’s strong local market presence with the technical and manufacturing expertise of Raya Holding’s mobility arm, Raya Auto. The goal is to establish a localized electric golf cart assembly facility that supports sectors such as hospitality, tourism, construction, and urban development. All of which increasingly demand sustainable and efficient mobility solutions.
Under this collaboration, the partners will assemble vehicles and provide comprehensive after-sales support. They will also offer workforce training, creating an ecosystem that reinforces long-term operational success. By focusing on local assembly rather than imports, the venture strengthens Saudi supply chain capabilities. Additionally, it aligns with national goals of boosting manufacturing and creating jobs.
Production and Economic Impact
The joint venture aims to produce more than 3,000 electric golf carts over the next two years. This reflects strong confidence in demand for sustainable mobility solutions across Saudi Arabia’s expanding projects.
Bader AlShathry, Chairman of Samara Land Transportation Services Company, emphasized the significance of the partnership: “In this partnership, we are advancing a ‘Saudi-assembled’ standard that integrates seamless connectivity with best-in-class after-sales support. By prioritizing local assembly and premium service, we aim to deliver a quality-led customer experience that reflects our values and long-term vision.”
Ahmed Khalil, Group CEO of Raya Holding, added that the collaboration reinforces both partners’ commitment to Saudi Arabia’s market and supports Vision 2030 objectives for industrial localization and sustainable economic growth.
Shaping the Future of Local Mobility
Juan Carlos Azcona, CEO of Samara in Saudi Arabia, described the venture as a cornerstone in shaping the Kingdom’s future mobility landscape. Mohamed El-Naggar, CEO of Raya Auto, explained that the joint venture builds on Raya Auto’s regional success in electric mobility. Introducing the same integrated manufacturing and service model to Saudi Arabia.
Conclusion
By combining local market insight with regional manufacturing expertise, the Samara-Raya joint venture is creating a new chapter in Saudi Arabia’s sustainable mobility journey. The electric golf cart assembly project is more than just producing vehicles. It also boosts local industry, creates jobs, and supports the Kingdom’s broader push toward technology-driven economic diversification.
As production ramps up, this initiative could serve as a blueprint for future green mobility solutions across the region.
Follow Arabwheels and get daily automotive updates.
