Nissan Saudi Arabia made a significant impact at the 13th edition of the Kingdom’s automotive awards, marking another milestone in its growing success within the Saudi market. The brand’s performance at the 2025 event reflects its commitment to innovation and customer satisfaction.
Nissan Saudi Arabia’s Executive Director, Adib Taqi Al-Din, expressed pride in the recognition, saying, “We are proud of this recognition, which reflects Nissan’s leading position in the Saudi market and embodies our ongoing commitment to innovation and strengthening trust with our customers and partners.” Al-Din highlighted that the awards represent the result of integrated efforts, combining excellence in products and strong partnerships, alongside the promotion of national talent like Hatoon Boushanak.
Key Awards and Strategic Partnerships
The new Nissan Magnite earned the title of “Best Youth Car”, a nod to its appeal among young drivers seeking a blend of bold design, advanced technology, and great value. Launched in Saudi Arabia in March 2025, the Magnite stands as a perfect example of Nissan’s “smart start” concept—merging Japanese engineering with a fresh, youthful spirit.
In addition to vehicle accolades, Nissan Saudi Arabia’s corporate-sales partner, Manahil Al Alamiah, was awarded “Best Business-Sector Sales Campaign” for its successful Magnite campaign. This recognition highlights how Nissan’s market presence is driven not only by product offerings but also by innovative marketing strategies in the corporate sector.
Furthermore, Nissan’s partnership with Electromen, a key collaborator in the global Formula E racing series, earned them the “Best Motorsport Achievement” award. This underscores Nissan’s focus on electric mobility and its efforts to push the boundaries of electric-vehicle performance.
Empowering National Talent and Supporting Vision 2030
Hatoon Boushanak, Nissan Saudi Arabia’s General Manager of Corporate Communications, was named “Woman of the Year in the Automotive Sector”. This award celebrates her leadership in advancing gender diversity within the traditionally male-dominated automotive industry. It also aligns with Saudi Arabia’s Vision 2030, which aims to empower local talent and encourage women’s participation across sectors.
Al-Din further emphasized that these accomplishments reflect Nissan’s dedication to Vision 2030’s goals, highlighting the brand’s role in promoting sustainable growth and innovation in the region.
What This Means for the Saudi Automotive Market
The recognition at the Kingdom’s automotive awards signals Nissan’s strong market position and ongoing investment in both local talent and innovative products. The brand’s success underscores its ability to adapt to local market demands while driving industry-wide change. For consumers and industry professionals, Nissan’s growing presence in Saudi Arabia is a clear indication of the brand’s commitment to a bright future in the region.
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