As Saudi Arabia intensifies its efforts toward electrified mobility, Mohamed Yousuf Naghi Motors (MYNM), the official retailer of Jaguar Land Rover in the Kingdom, has taken a strategic step to support electric vehicle (EV) customers through a newly signed partnership with Alfanar, one of the country’s foremost energy solution providers.
This strategic alliance marks a key milestone in MYNM’s electrification roadmap and reinforces both companies’ shared commitment to advancing sustainable transportation throughout the Kingdom.
A Legacy of Innovation and National Pride
In a dynamic and evolving automotive market, this collaboration brings together two deeply rooted Saudi enterprises that value heritage, innovation, and local expertise. Both MYNM and Alfanar are family-owned businesses that have long contributed to the Kingdom’s economic and industrial growth. Alfanar stands out for its pioneering role in the electrical energy sector, designing and manufacturing high-quality power solutions with the support of a skilled Saudi workforce.
Their partnership reflects a powerful union of excellence and trust, driven by a joint vision to lead Saudi Arabia into a cleaner, more sustainable future.
Seamless Home Charging for Electric Vehicle Owners
As part of this strategic partnership, every Jaguar Land Rover EV sold through MYNM will now include a professionally installed 22 kW alfaCharge home charger. This comprehensive offer includes:
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Professional in-home installation
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Full 2-year warranty
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24/7 after-sales support
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On-site survey and tailored setup by certified technicians
Customers will enjoy a truly end-to-end electric vehicle charging experience, tailored to their home and lifestyle needs.
This partnership was not built overnight. Over six months of intensive technical collaboration, teams from MYNM and Alfanar ensured that alfaCharge systems are fully compatible with JLR’s current and upcoming electric vehicles. Through rigorous testing, they created a seamless charging experience that mirrors the luxury and performance standards JLR customers expect.
Leaders Speak on the Future of Electric Vehicle Mobility
Rhett Maxwell, Managing Director of JLR Saudi Arabia at MYNM, expressed confidence in the potential of the partnership. “This collaboration is more than just a product offering; it’s a commitment to shaping the future of sustainable mobility in Saudi Arabia. As the Jaguar Land Rover lineup transitions to an electrified future, we are ensuring that our customers are equipped with the right infrastructure from day one,” Maxwell said. “By joining forces with Alfanar, we are delivering a solution that is smart, convenient, and tailored to local market needs.”
Abdulmuain Al Soufi, EV Product Line Manager at Alfanar Electric, echoed the sentiment: “We are proud to partner with MYNM and support JLR’s clients as they embrace electric driving. alfaCharge is engineered to meet the highest international standards in performance, safety, and durability, ensuring that customers can charge at home with total peace of mind.”
Supporting Vision 2030 Through Clean Energy Innovation
The timing of this initiative is critical as demand for hybrid and electric vehicles continues to surge across Saudi Arabia. The partnership directly aligns with the Kingdom’s Vision 2030, which emphasizes clean energy, local innovation, and world-class infrastructure. By leading with customer-focused solutions, MYNM reinforces its position at the forefront of Saudi Arabia’s automotive transformation.
This collaboration lays the foundation for future developments, including the upcoming launch of Jaguar’s next-generation electric vehicle lineup and Range Rover’s highly anticipated electric flagship. MYNM’s forward-thinking approach ensures that customers will not only have access to cutting-edge vehicles but also the charging infrastructure necessary to support them with total confidence.
Through this partnership with Alfanar, Mohamed Yousuf Naghi Motors is not only delivering on the promise of electrification but also redefining what premium EV ownership looks like in Saudi Arabia.
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