Mohamed Yousuf Naghi Motors (Ford Naghi) has confirmed its full support for British explorer Rosie Stancer as she launches the ambitious Incense Route Expedition 2025. This three-month mission will revive one of the oldest trade routes in history while showcasing the endurance and capability required to cross Saudi Arabia’s most demanding terrain. The journey blends cultural heritage with modern adventure, creating a powerful narrative around the legendary Incense Route.
Reviving Ancient Pathways Through Saudi Arabia
The expedition covers roughly 2,000 kilometers, beginning in the Empty Quarter and extending to the visionary region of NEOM. Throughout the trek, Stancer and her team will navigate through Bisha, Taif, Madinah, and Khaybar, regions rich in natural beauty and cultural significance.
The objective is to retrace the storied Incense Route once walked by traders and caravans, bringing the Kingdom’s historic trade legacy back into the global spotlight. By merging past and present, the expedition highlights the significance of this ancient pathway and its connection to today’s spirit of exploration.
Ford Expedition Tremor: Powering the Mission
Supporting the team is the award-winning Ford Expedition Tremor, chosen for its durability and strength in extreme desert environments. Engineered to withstand harsh temperatures, dunes, and rocky surfaces, the Expedition will serve as the mission’s primary support vehicle.
The SUV transports supplies and provides mechanical and technical assistance throughout the journey. It ensures that the Incense Route Expedition is backed by reliable, modern engineering. Ford Naghi’s choice of vehicle underscores its alignment with the rugged demands of this historic route.
Confidence Built on Support and Hospitality
Rosie Stancer expressed her appreciation for the partnership, praising Ford Naghi for its “exceptional hospitality and unwavering support.”
She noted that Ford’s widespread service centers and dedicated teams across Western and Southern Saudi Arabia offer firm support. Because of this, she feels “fully equipped and incredibly confident” about tackling the unpredictable terrain ahead.
The expedition benefits from complete route-side support, mechanical expertise, and logistical assistance. Ensuring that every segment of the Incense Route is navigated with precision and safety.
A Fusion of Heritage and Modern Exploration
The Incense Route Expedition 2025 symbolizes more than a demanding trek. It is a powerful fusion of ancient trade heritage and modern exploration. With Ford Naghi’s backing, Rosie Stancer’s mission celebrates human resilience, cultural appreciation, and the strength of today’s automotive innovation.
As the journey unfolds across KSA’s deserts and historic landscapes, it stands as a testament to the enduring legacy of the Incense Route. And the pioneering spirit that continues to drive explorers forward.
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